Best Promotion of Social Media Efforts by a Big Brand: And the Winner Is…

By Social Editors • on August 14, 2009

Fast Company’s Julie Rutherford — I’ve spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I’ve noticed many companies fail to fully capitalize on these efforts–they are not promoting their Facebook, Twitter, iPhone apps and other alternative platforms to their loyal customers as much as they could.

Considering everyone and their parents is on Facebook and/or has an iPhone (except mine–mom and dad: we have to do something about this), companies are safe to promote these efforts broadly to their current customer base. Social media is no longer just a way to attract early adopter/alpha-geek prospects–it’s a fully developed customer retention platform.

So how are the companies I featured doing at promotion of social media efforts on their own Web sites?

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