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Top 10 YouTube Internet Marketing Myths

Recently, an article appeared where an “expert” listed the top 10 reasons that you shouldn’t use YouTube for online marketing. It was shocking that these reasons seemed in most cases simply wrong, or at best, misguided! However, after doing some research, it seems that other people believe these points, so we’ve set out to bust the top 10 myths about YouTube.

Myth 1 – YouTube Logo Says You Don’t Know What You’re Doing
Most people who visit your site are more likely to feel comfortable by way of brand association when they see the YouTube logo. If you’re marketing to a highly technical niche, you’re also giving a sub-conscious message that “this is easy – you only need to use YouTube”.

Myth 2 – YouTube Player Can’t Be Customized
Yes it can! There are a number of size and color options for the player by default, and anyone with even basic HTML skills can modify the supplied HTML to use whatever color scheme fits with the target website.

Myth 3 – YouTube Player Can’t Be Auto-started
Yes it can. Just add “&autoplay=1” to the end of the URL in the supplied HTML!

Myth 4 – YouTube Videos Can’t be Used in Membership Sites
You can see where this is coming from, however they can still be used in this way if you add value with transcripts, etc.

Myth 5 – No Link Tracking
YouTube Insight provides detailed visitor tracking.

Myth 6 – Related Videos Take Traffic From Your Site
That’s true, but only if you choose to display related videos in your embedded player!

Myth 7 – Google Ads are Promoted on YouTube Videos
Again, this is true – but only if you add Google ads to your video…!

Myth 8 – YouTube Can Change The Rules
Again, true, but not the full story. Whilst in theory, YouTube could change all the rules tomorrow, it’s highly unlikely that they would as they would risk their whole business collapsing under them!

Myth 9 – YouTube Might Advertise Inappropriate Products
Since the advertising only happens on YouTube’s site, this doesn’t affect embedded content.

Myth 10 – You Have No Control over Your Content
That depends how you define control! You create it, you edit it and you add it to your website using your choice of player colors and size. How much more control do you need?

We hope that these myths have been cleared up and that YouTube carries on being used to great effect in your Internet marketing. At the end of the day, it’s a fantastic service and it’s free! What more can you ask for?

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