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Twitter: Inane Chatter or Powerful Conversation Channel?
Twitter: Inane Chatter or Powerful Conversation Channel? Our Ford Story in 140 Characters by Anne Deeter Gallaher The power of social conversation and social networks in creating fresh marketing approaches is illustrated by a Deeter Gallaher Group case study that follows a car dealership’s foray into the stream of social media. With the support
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We Care: 5 Easy Steps to Make Listening a Form of Activity
We Care: 5 Easy Steps to Make Listening a Form of Activity By Anne Deeter Gallaher Are you tired of reading and hearing about Twitter? You’re bombarded by social media seminars. And now your clients have started asking whether their businesses should have a LinkedIn account, a Facebook fan page,
100 Twitter Marketing Tips to Promote your Business
Position2, By Mary Ann Johnson — Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just
3 Business T’s for Twitter: Telling, Talented & Tangible
Howell Marketing, By Amy Howell — Advice I give my clients often is that you have to tell your own story or someone else will tell it for you. There’s been a lot of focus lately on the dynamic, changing role of social media in journalism and PR and I am amazed by the sheer volume of information
PR and Twitter: It’s like having your own CIO – Chief Information Officer!
Howell Marketing, By Amy Howell — I have written often about all the reasons I use Twitter—and the list continues to grow. The most important way I use Twitter is in the strategy of who I follow and what I keep up with. For example, I follow the
Social Media Monitoring – The Need of The Hour
Position2, By Mary Ann Johnson — Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users. With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites
5 Twitter Tips You May Not Know
By Adam Cohen — As Twitter turns the corner on the “Peak of Inflated Expectations” and heads full speed ahead into the “Trough of Disillusionment,” I thought I’d share 5 tips that have continued to make Twitter a meaningful, useful tool. Some of these you may know, some may be new.
Twitter Traffic for Your Blog or Website
Twitter.com is a popular and growing microblogging tool and social networking website. Twitter is an incredibly fast way to get more traffic to your blog or site while also building an interactive relationship with your readership. Twitter has two main components. Just like other social networking sites,
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Twitter Guidelines & Matching Lyrics
Howell Marketing, By Amy Howell — I have not yet figured out why I love Twitter so much, but the truth is, I do. It’s like music… how do you know “why” you like a certain song? It moves you, it speaks to you, it reminds you of some old high school memory (Joan Jett, KISS—ok, now you
Using Social Networking Websites to Promote Your Business
The goal of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public. Customer cannot buy a product or a service if they do not know that it exists. That
