Section » Social Marketing News
Social Media Marketing Makes More Money
InternetNews – Does social media marketing boost the bottom line? The answer is a resounding “yes,” according to a recent study that cites a correlation between brands with social media campaigns and higher earnings. Companies that had the highest levels of social media activity — and engagement — increased revenues by
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Five tips to help your social media strategy work better
Lexington, KY – If you are like most people with a computer these days, you have developed a strong love-hate relationship with social media. Even if you aren’t sure on the details, you are convinced social media plays a valuable role in making your brand and business relevant to your target
Online Reputation Management Tools
[Black Papr] – Online reputation management is serious business, but you can have a bit of fun exploring the various sites below. Use them for clients but above all use them to check yourself out. Samepoint is a conversation search engine that lets you see what people are talking about. Discover,
Brand Promotion Online – Signals for Today’s SEO
[Search Engine Watch] – I’ve recently discussed some of the fundamentals of SEO that haven’t changed for some time. Now let’s touch upon the “new” realities of SEO and what you need to do to build your brand online. Why Branding? Well, you may have heard it mentioned
Get Your Small Business Involved in Social Media
[Search Engine Watch] – Social networking is here, and it isn’t going anywhere. Embracing the trend before your competitors do is key to grabbing market share in an active online community you can’t afford to ignore. Any business has the potential to excel (or fail) socially online.
Not Every CEO Needs to Be a Social-Media Star
[Ad Age] – Pity the poor CEO in today’s media world. UberCEO recently did a study with the headline “It’s Official: Fortune 100 CEOs Are Social Media Slackers.” It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they
An Intro to Social Media Marketing
[Promotion World] – Twitter, Facebook, YouTube: Wherever you go, you’ll find people discussing their activities on these Web sites ad infinitum. Those social media tools, and others like them, have become a major part of people’s lives and are fast becoming the chief method of reaching
Free Social Media Marketing Checklist
This following checklist was inspired by a blog post from Social Media Expert Chris Brogan. Nikki Pilkington simply added and tweaked a few bits to cover the extra things that she does every day too. Now the total is 35. You can also download the social-media-marketing-checklist if you’re impatient
Study Shows Most Engaged Brands Reaping Financial Benefits
[WebProNews] – Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance. The “ENGAGEMENTdb study”
Social Marketing: The road to Enterprise 2.0
[Business Mgmt Daily] – The seismic success of Facebook, Twitter, and other social marketing tools often creates soaring expectations for viral adoption in business settings. While the just-build-it-and-they-will-come strategy can succeed in the consumer world, it’s a dangerous approach for business:
