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Local Ads Moving to Social Networks
Borrell Associates just did an assessment of advertising placed on social networking sites and were surprised to find that nearly 20% of all ad spending is by local businesses. Their assumption going into this research was that commercials on social networks were almost purely national. They’re estimating that local advertisers will account for about
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10 things you should cover in your social networking policy
[Tech Republic] – As sites like LinkedIn, Twitter, and Facebook become intertwined with business uses, organizations need to establish guidelines for employees on workplace access and appropriate usage. Deb Shinder looks at 10 key considerations that such guidelines should address…..
Five Ways Social Marketing can Improve Customer Loyalty
[MultiChannel Merchant] – Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term – on their terms – and sharing information and experiences together. If done right, social programs
Worldwide Social Network Spending Climbs…Less Quickly
Growth in social network advertising spending worldwide will take a hit in 2009, but not as severely as in the US. eMarketer projects 9% growth in worldwide spending in 2009, to $2.2 billion. That is down from the 17% growth eMarketer forecast in March 2009.
Firms Seek Profit in Twitter’s Chatter
[WSJ] In the three years since its launch, the messaging service Twitter has attracted millions of users, but its fast growth hasn’t translated into significant revenue. Now, other companies are trying to profit from Twitter’s popularity by experimenting with business models that incorporate
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Effect of Social Networking on Brands
[Open Forum] – Business experts Seth Godin and Tom Peters discuss the impact of sites like Digg™, Twitter and Yelp on our ability to control information about our brands. Watch more thought-provoking clips from our exclusive interview with Seth Godin and Tom Peters at Inside the Entrepreneurial
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