The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base
Insiders CRM — In the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction.
With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook, the little networking site became a powerhouse in the online-marketing community.
If you’re thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.
Why Facebook?
Why has Facebook become the go-to networking site for marketers? Check out these articles to read up on the rise of this networking giant.
1. Inside Facebook: This blog is devoted to “tracking Facebook and the Facebook Platform.” You’ll find useful stats, marketing tips and more.
2. Facebook’s Ads Page: This page explains how Facebook provides business owners with self-service solutions, market-research solutions and integrated solutions when it comes to advertising.
3. Should You Advertise on Facebook?: This article helps U.K.-based businesses decide whether or not they should advertise on Facebook.
4. The Value of Facebook: Even in its earlier days, Facebook was considered a hot commodity in the industry. This post uncovers why there’s good reason for all the hype.
5. What’s the Big Deal About Facebook’s Social Ads?: This article discusses why Facebook’s social ads are such a hit.
6. $240 Million! Think of All the Beer We Can Buy!: When Microsoft shows a $240 million interest in your company, you know you’ve made it. Advertisers will also want to take note.
7. Why Is Facebook Suddenly So Popular Among We Geezers?: A CNET blogger wonders how Facebook’s popularity has stretched from its original base of the under-25 crowd.
8. Ten Reasons Why Facebook Is So Popular: This tongue-in-cheek article explains exactly why Facebook is such a popular site.
9. How Did Facebook Become So Popular?: This blogger tracks Facebook’s rise to social-networking stardom and its technique of “utilizing one of the most powerful viral marketing strategies ever conceived.”
10. Facebook: More Popular Than Porn: Time magazine’s Web site discovers that Facebook is more popular than porn sites among college students.
11. Fifteen Reasons Facebook May Be Worth $15 Billion: Back when Microsoft decided to invest $240 million in Facebook, it also declared the social-networking site to be worth around $15 billion total. The reasons for the site’s popularity still hold true in 2008.
12. The Impact of Facebook’s Platform: This article from ReadWriteWeb compares Facebook founder Mark Zuckerberg to a young Steve Jobs and applauds Facebook for opening up its company to developers and advertisers.
Advertising
Learn about current and future advertising opportunities on Facebook by reading these posts.
13. Sponsored Groups: Sponsor your own group on Facebook by purchasing a link that hosts ad content, message boards and more.
14. Mini-Feed: When it first came out, members weren’t sure if they wanted to be updated each time a friend added new photos, changed their status or even wrote on someone else’s Wall. As an advertiser, though, you can track your Mini-Feed to find out what your friends have been up to and more closely study your target audience.
15. AceBucks: Facebook users earn AceBucks by playing games and taking surveys, then cashing them in for real-life prizes like Wii systems and iPods. Create your own survey or game to promote your business, then invite others to play.
16. Five Moneymaking Opportunities on Facebook: Mashable! lists several moneymaking strategies available on Facebook, advertising and otherwise.
17. Facebook’s Secret Rate Card: This article explores which Facebook advertising methods are worth your money and effort, and which aren’t.
18. Could Facebook Change Web Advertising?: Listen to this NPR (National Public Radio) report to uncover the newest trends in Web advertising.
19. How to Effectively Advertise on Facebook: Trendcatching’s post explores some of the more lucrative strategies advertisers have used to tap into the Facebook market.
20. How Does Facebook Figure into Your Online Advertising Campaign?: This article is a must-read for business owners who are thinking about incorporating Facebook marketing into their own advertising campaigns.
21. Social Networks Find Ways to Monetize User Data: Learn how to make money off of your Facebook friends (it’s not as sleazy as it sounds) with the tips and analyses provided here.
22. Digging into Facebook’s Ad Future: CNET News.com believes that Facebook has the capabilities to become an “advertiser’s paradise,” despite some social-networking sites’ inability to make serious profits.
23. Promote Your Cause on Facebook in Six Easy Steps: TechSoup shows nonprofits how to use Facebook for self-promotion.
24. Facebook Ads: Facebook’s official advertising page strives to prove how social ads, profile pages and paid ads can increase a company’s business.
In the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook, the little networking site became a powerhouse in the online-marketing community.
If you’re thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.
Why Facebook?
The Complete List of 100 Can Be Found Here, Enjoy 
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