Social Media Catches March Madness

By the Editors • on March 21, 2009

[Web Advantage] The “Madness” known as the NCAA Basketball tournament is upon us again. And while the game match-ups between high and low seeds usually result in outstanding down-to-the buzzer play, the pairing of social media and NCAA basketball’s tournament fanbase may be the best match-up of all. A cruise around the Web reveals a number of folks already talking about March Madness-related social media craze. But whose campaigns are the most engaging?

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