Brand Promotion Online – Signals for Today’s SEO
[Search Engine Watch] – I’ve recently discussed some of the fundamentals of SEO that haven’t changed for some time. Now let’s touch upon the “new” realities of SEO and what you need to do to build your brand online.
Why Branding?
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn’t so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
Big brands, more often than not, have very deep/informational Web sites and have their share of other Web sites linking to them. These are two very important “signals” of the authority of these Web sites…..
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