Five Ways Social Marketing can Improve Customer Loyalty

By the Editors • on July 15, 2009

[MultiChannel Merchant] – Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term – on their terms – and sharing information and experiences together.

If done right, social programs can be a valuable part of a merchant’s marketing strategy. Like all marketing efforts, social programs must be measured to ensure that business objectives are being met…..

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