Not Every CEO Needs to Be a Social-Media Star
[Ad Age] – Pity the poor CEO in today’s media world. UberCEO recently did a study with the headline “It’s Official: Fortune 100 CEOs Are Social Media Slackers.” It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don’t use social media much.
Aside from the vaguely self-serving nature of this study (a social-marketing company promoting use of social media), I, too, am shocked! I am shocked how quickly people assume that social media is something everyone should do. I am shocked at the lack of understanding of how impractical social media can be for the CEO of any large company…..
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