Social Marketing: The road to Enterprise 2.0
[Business Mgmt Daily] – The seismic success of Facebook, Twitter, and other social marketing tools often creates soaring expectations for viral adoption in business settings. While the just-build-it-and-they-will-come strategy can succeed in the consumer world, it’s a dangerous approach for business: users may never come, or they may come and waste their time.
To that end, NewsGator, a social marketing company, released a six-step roadmap for successful enterprise social marketing…..
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