Social Media Marketing SUCKS! And Why…
Michelle MacPhearson — This week, Twitter was hammered by a DOS (denial of service) attack. I have no idea what that means, other than it’s some kind of server attack that’ll make your site go down.
So as part of this attack, Twitter was down for some time. If you could get on Twitter, tweets that seemed to go through didn’t actually appear in your follower’s timelines for hours.
No biggie, right? A minor inconvenience, not being able to use the service.
But what if your whole communications platform, your entire social media strategy, was based on Twitter? You’d have been SOL, to say the least, while Twitter was under attack.
You must never, ever rely on one service to get your message out.
Use Twitter? Great – it’s a fun platform for engaging readers, and if you’re interesting it’ll bring your site click-through visitors. But you shouldn’t be using JUST Twitter (or any other service) to communicate with your customers, readers or clients.
![[Post to Twitter]](http://www.socialnetdaily.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png){kind=icon}
