4 ‘Top’ Principles of Social Media Marketing

By Social Editors • on September 21, 2009

Many people look at social media sites too specifically. What I mean by that is, instead of saying, “Okay, I’m embarking on a journey in social media with my business,” they say,“Okay, I’m creating a Facebook page that’s going to double my business.”

There’s a very strong distinction in those two statements.

So when you embark on any social media endeavor, keep the following principles in mind:

· Be specific: Don’t waste your time on sites that won’t cater to your customers.

· Be aware that everything is public: Your Facebook page, for example, has just become part of your “brand,” part of what identifies you to the public. Post your status one day as “so hungover,” and you may see your business drop severely (or, depending on the market, increase!).

· Be creative: Marketing and online business are a dime a dozen these days. The only way to stand out is to find a niche, an angle, or a method that no one’s tried yet. For example, inject your personality with humor, or be so falsely serious it becomes funny. Just about any creative approach can garner huge success these days, whether it’s a video game reviewer who hates everyone and everything, or a clothing sales site that’s almost a social
networking extravaganza in and of itself, you’ll find that creativity is the key to both success and longevity.

· Treat crisis as opportunity: Some users quickly delete comments that reflect poorly on them or their products. You can see why, but it’s a big mistake – the person who made those comments will just turn around and badmouth you everywhere else, and the fact that you deleted his original comments will seem to confirm his complaints. Instead, take a lesson from many large companies who monitor social media sites for mentions of their name. When they find a complaint, they immediately post offering to help with the problem. Now the internet wide complaint has become an internet wide example of this company’s caring and consideration!

The important thing, once again, is to create a strong personality and then respond through that personality’s eyes – but with a constant eye to the professionalism and credibility you want to establish, whatever form that may take.

Hope you enjoyed these 4 simple but ‘Powerful’ principles, If so please leave a comment.