Baby Boomer Executives Afraid of LinkedIn
About.com — I am amazed, and disappointed, at the report in this article by Meg Guiseppi, a personal branding expert, that most many baby boom executives are unfamiliar with and afraid to use LinkedIn and other social media tools.
As a member of that over-45 group, I can understand the “newness” of something like LinkedIn, but we baby boomers have been creating and adopting new technologies for a long time. Granted, there are a number of social media sites out there that are better suited for a junior high school slumber party than as a business tool, but LinkedIn is not one of them. It is becoming more useful every day for networking, searching for employees, job hunting, business marketing, and staying on top of the thought leaders in your industry.
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