Fortune 100 Companies Use Social Media For Marketing
Twitter and other social media strategies have recently captured the attention of the Fortune 100 companies, who are increasingly using the technology for marketing.
Social networking, no longer confined to friends and colleagues, has become an important marketing tool for businesses of all sizes, according to a new >survey by Burson-Marsteller and Proof Digital Media.
The survey found that the largest 100 companies in terms of revenue on the Fortune 500 list were active on social media networks – specifically on Twitter and Facebook, and in blogs.
Twitter was found to be the social network of choice, with 54 percent of Fortune 100 companies using the technology. Blogs came in second at 32 percent, followed by Facebook fan pages at 29 percent…















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