How smart is your social media strategy?

By Social Editors • on August 23, 2009

Citizen-Times– Platforms like Twitter, Facebook and blogs are open forums for comments about anything. Millions of people are logging on every day to share personal experiences. Are they talking about your company or products?

If you don’t know, then you are missing opportunities to encourage positive promotion and resolve negative issues.

Social media sites are here to stay. Your customers and employees are participating. Your business needs a plan to ensure that your brand is well-represented.

Here’s a quick quiz:

• Are you monitoring the Internet for mentions of your company and products or services?

• If so, do you respond to every comment?

• Do you have specific guidelines for your employees to follow when they are participating in the social media world?

• Do you know the difference between tweeting and blogging?

• Are your traditional marketing methods enhanced by online social media participation?

• Are your customers actively participating in online positive conversations about your company and products?