How to Use Social Media to Promote Your Business
Business Week — Twitter, Facebook, LinkedIn—all these can help you build a community of customers as well as introduce you to vendors and sales prospects.
Your aim should be turning customers, who may stop by any convenient spot for a morning coffee, into fans who will drive past other bakeries to wait in line for your offerings, says Chris Warner, vice-president of marketing for JackBe, a small software firm based in Chevy Chase, Md. that specializes in social media marketing.
To get that kind of loyalty, of course, you’ll have to deliver a superior product with terrific customer service. Social networking can’t make bad coffee palatable or make your yogurt creamier, but it can spread the word quickly as you build a reputation for excellence.
Web 2.0 technologies can help you make a virtual community that keeps your business top of mind for your fans and lets your fans help you engage new prospective customers
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