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Implement a ‘Social Media Marketing’ plan with these 4 easy steps

Examiner — Because the concept of “social media” is still fairly new in the business realm, many companies have yet to implement guidelines or a structured plan of action of how to use social media tools for their advantage. What is happening instead, are companies rushing into creating Facebook pages and Twitter accounts without much creative thought or strategy.

I have created a quick guideline, outlining how to implement a “social media marketing plan” the smart way.

1. Decide where exactly it is that you want to be online, i.e. Facebook? Twitter? Corporate Blog? Research the best options for your company and also look at what your competition is already doing. It’s similar to the marketing research put into Ad campaigns. True marketing research has taken a back seat since social media exploded onto the web scene. Marketing Research applies to this as well. One wrong move in the online world and you could be spending the next couple of years trying to redeem yourself.

2. Come up with multiple options. Send out your marketing team to do research and come up with ideas. I know this could sound crazy–but it will help. Tell your employees to come back with what they think will be a stellar campaign. Social media marketing needs to be handled with care, just like any other marketing/PR or advertising initiative has been in the past. Come up with mock designs of your blog or even twitter account. Every picture, video, whitepaper, or even blog post that your company produces on the web is permanent. Once it’s out and about in cyberspace, it cannot be undone. So take your time. Gather ideas on videos, pictures, etc. Having several options and designs to choose from will make the end result more $positive.

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