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Internet Marketing, Social Media and the Power of Viral Marketing

PR-Inside — The jury is still out and the technology is too new to determine exactly how effective it can be as a medium. There are those in the internet marketing field who claim that they can produce guaranteed results with Facebook, Twitter, Linked In and others but these “predictable” techniques are generally not taken seriously by those who have studied viral
marketing.

Viral marketing is marketing through conversation. Think of it as starting a rumor back in high school. You knew that someone was going to tell someone else, usually in front of others, and then the rumor would catch fire and be all around school in a matter of a few days. This was highly effective but also presented a number of potential problems, not the least of which was the tendency to distort or embellish the story as it was passed on.

The effectiveness and problems are both present in viral marketing done with social networks. Putting out a topic for discussion in front of an audience is a great way to get immediate new business.

Facebook conversation threads can provide free advertising which will bring instant quality hits while the interaction is going on, but the quality decreases after the thread has ended and word of mouth takes over. The facts get distorted and visitors may start coming to your site that have no interest in the product or service you have available.

Twitter has an even smaller window of opportunity. A tweat stays on someone’s Twitter page for maybe fifteen minutes during the course of a busy day. They move very fast and you need to keep a steady stream of tweats going out if you want to get really good results. You also need a huge audience, or group of “followers” as Twitter calls them.

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