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Social Media: How To Expand Your “Brand” Today!

SFGate, By Kristin Burnham — At first glance, social media sites such as Facebook, LinkedIn and Twitter may seem like a great way for CIOs to waste a very precious commodity: your time. Maybe you’ve resisted because you’re worried about exposing too much of your personal life–or just don’t get what the big deal is.

Whatever your excuse, social media has more to offer than you realize. It’s time to jump in and find out.

“If for nothing else, try it because you’re a CIO and CIOs are supposed to be ahead of the curve when it comes to new technology,” says Kirsten Dixon, online reputation management expert and coauthor of Career Distinction: Stand Out by Building Your Brand. “For anyone to really see the benefits [of social media] you just have to experience it.”

Achieving social media’s benefits–networking, collaborating, innovating, to name a few–requires active participation, says Twitter user Mike Schaffner, director of IT for the Valves and Measurement Group at Cameron, a provider of flow equipment products and systems. “Social media is just like real-life social activities. You won’t get much out of being a wallflower.”

Exploring several different platforms to determine which best suits your interests and goals is the best route to take, Dixon says. Be wary, however, that each platform’s audience will be different, so you’ll need to tailor your Internet persona accordingly. “That doesn’t mean that everything you post has to be professional in nature, but everything that’s personal should be tied to who you are professionally,” Dixon says. “Remember that when you participate in these sites, you become searchable.”

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