Social Media Marketing Makes More Money
InternetNews – Does social media marketing boost the bottom line? The answer is a resounding “yes,” according to a recent study that cites a correlation between brands with social media campaigns and higher earnings.
Companies that had the highest levels of social media activity — and engagement — increased revenues by as much as 18 percent on average over the past year, while the least active realized a six percent dip in sales, according to research from social media platform Wetpaint and digital consulting firm Altimeter Group.
The report comes at a time when recession-strapped brands are increasingly looking to social media marketing as a more affordable alternative to traditional forms of both online and offline advertising.
![[Post to Twitter]](http://www.socialnetdaily.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png){kind=icon}
