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Social usage takes the lead with ‘Social Media’ over business utilization

Examiner — Although Social Networking Sites have created frenzies in today’s media and society, the majority of people are still not involved in the social media movement, and some gurus might think these individuals are going to be left in the dust.

Data aggregated and analyzed through statistical analyses showed that of the participants polled that had some type of social media account through Facebook, LinkedIn, MySpace or other networks used these sites for social purposes more than for business. This publicly available data was downloaded from Pew Internet and American Life Project’s Web site, which was originally conducted by Princeton Survey Research Associates International. The data was aggregated from telephone survey interviews from April 8, 2008, to May 11, 2008, with 2,251 Americans 18 years old and older participating.

Most participants were female making up 51.9 percent of the study, and males accounted for 48.1 percent of those surveyed. Participants were asked to give their exact age (M=48.452, SD=19.511), and like many surveys, there were some that refused to share that information. If a person being surveyed was 97 years old or older, they were grouped in the same age bracket, but from this data set, there was only one person surveyed that fit into this ensemble. Participants were asked the different ways they use Social Networking Sites in the survey interview. They were asked seven uses in which they utilize Social Networking Sites. These were to: a) make new friends; b) stay in touch with friends; c) flirt with someone; d) make plans with your friends; e) make new business or professional contacts; f) promote yourself or your work; and g) organize with other people for an event, issue or cause.

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