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The Best Principles of ‘Social Media’ Advertising – Bar None!

There are two basic principles of Social Media Advertising, at least when it comes to deciding where to place your advertisement.

They are:

1. Who: Are the people who will see this advertisement the kind of people who are likely to give you their business? And,

2. How many? Will the advertisement reach enough people to have a noticeable effect?

Social media allows you to have a clear cut answer to both of those questions. Since so many aspects of current social media are niche interest based, which is to say that they focus on people with a shared hobby, knowledge base, or frame of reference, you can easily locate the clientele who will be most likely to give you their business.

In terms of how many, well, you don’t have to take my word for it – just look at the numbers. Or mention the word “Facebook” in a crowded coffee shop and see how many people recognize it!

Statistics show that a third of the American population visit social media sites at least once a month. A third is about 33%. Compare that to last year’s studies, which showed that 18% visited social media sites monthly, or the year before, which showed 15%.

One thing becomes instantly clear: social media is gaining in popularity, and it’s gaining quickly.

It used to be that “new innovations” belonged to the young, but these days adults get on the bandwagon too. The above stats are for adults. Children and especially teens would show much higher statistics.

Studies show that 54.3 million Americans use instant messaging on a daily basis. For the first time, social networking has surpassed instant messaging, becoming the most popular way of keeping in touch in our modern era. Are there any things more popular than social networking and instant messaging? Watching videos and shopping online.

All of this is fantastic news for the small business. It means that:

· You have a free, extremely popular, and widely accessible method of reaching out to clients around the world.

· The people you reach are not only ready but eager to make purchases online (more than 70 million Americans made online purchases last year)

· You have a golden opportunity to establish yourself as a respectable, honest, and trustworthy business before a client ever sets foot in the door (whether
that “door” is figurative or literal)

· You client base is constantly expanding, more than doubling in size since last year.

Given all of these statistics, it not only makes sense for small businesses to avail themselves of social media sites, it’s foolish not to. Whether we like it or not, this is an increasingly online world. Without a digital presence, you’ll have a difficult time maintaining or increasing your sales and services. Fortunately, none of this is as difficult as it first seems.

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