The Most Important Social Media Strategy for Making Money

By Social Editors • on July 25, 2009

[WebProNews] WetPaint CEO Talks Business Social Media

Earlier this week, WebProNews reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.

Judging from our comments, there is a lot of skepticism about the accuracy of this information, but Wetpaint CEO Ben Elowitz shared some further insight with WebProNews about how companies can most effectively utilize social media.

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