Videos: Top 10 Branded Social Media Nightmares

By Social Editors • on July 31, 2009

InventorSpot — It has taken a while, as large and small brands are just now waking up to the fact that the world of user-generated media can make or break a brand when it fails to deliver on service or product.

Since social media drives transparency in a very meaningful way, it forces companies to take a much more collaborative approach in resolving customer service issues… because when they falter…they can fall hard…and unfortunately end up on a TOP TEN list like this.

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