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Twitter, Facebook and Social Media for Marketing!

Examiner, By Rochelle Paul — Social Marketing and social media websites such as Twitter and Facebook, are all the rage among a growing number of businesses.

From mom and pop shops to the largest international corporations, using a social media platform to “join the conversation” and market products and services, is fast becoming the marketing venue of choice.

Whether or not you have chosen to participate for your business, chances are that the “conversation” has started to happen about you.

The question is, how long are you going to wait to join in?

Many businesses have found themselves pulled into the fray by fans and detractors alike, then discovered they were not prepared for this avenue of marketing when they attempted to enter. Others jumped in without a plan or understanding of the medium, and soon paid a price for that lack of understanding.

Lack of understanding is a bad way to start

As increasingly businesses and corporations advertise for employees to take on their social marketing operations, they mistakenly search for candidates with long backgrounds in the medium. Job postings seek “five or more years experience in social media” along with a lengthy background (5 or more years) in the marketing field.

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