Content ‘Websites’ Still Outdraw Social Networking Sites!

By Social Editors • on August 28, 2009

Boston.com, By Chris Reidy —

Consumers under 35 devote much of their online time at entertainment news and gaming websites while middle-age folks are more interested in using the Internet to read about news or to go shopping, but whether young or old, most people are logging only a fraction of their Internet time on social networking sites.

So says Burst Media, a Burlington firm that provides services to Web publishers. According to the firm’s survey of nearly 1,900 adults, 53.1 percent of respondents indicated they belong to at least one social networking site, but only spend a small portion of their online time at such sites.

“The research found that while 40 percent of 18-34 year olds spend 11 hours or more per week online—less than ½ hour a day (or 3.5 hours/week) of that time is spent on social media sites,” Burst Media said in a press release.

Read The Full Story Here, Enjoy