Social Net Daily » internet marketing

Internet Marketing, Social Media and the Power of Viral Marketing

Social Editors — Sat, 08 Aug 2009 12:59:18 +0000

PR-Inside — The jury is still out and the technology is too new to determine exactly how effective it can be as a medium. There are those in the internet marketing field who claim that they can produce guaranteed results with Facebook, Twitter, Linked In and others but these “predictable” techniques are generally not taken seriously by those who have studied viral
marketing.

Viral marketing is marketing through conversation. Think of it as starting a rumor back in high school. You knew that someone was going to tell someone else, usually in front of others, and then the rumor would catch fire and be all around school in a matter of a few days. This was highly effective but also presented a number of potential problems, not the least of which was the tendency to distort or embellish the story as it was passed on.

The effectiveness and problems are both present in viral marketing done with social networks. Putting out a topic for discussion in front of an audience is a great way to get immediate new business.

Facebook conversation threads can provide free advertising which will bring instant quality hits while the interaction is going on, but the quality decreases after the thread has ended and word of mouth takes over. The facts get distorted and visitors may start coming to your site that have no interest in the product or service you have available.

Twitter has an even smaller window of opportunity. A tweat stays on someone’s Twitter page for maybe fifteen minutes during the course of a busy day. They move very fast and you need to keep a steady stream of tweats going out if you want to get really good results. You also need a huge audience, or group of “followers” as Twitter calls them.

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Social Media’s Effect on Learning

Social Editors — Fri, 31 Jul 2009 13:35:22 +0000

Wall Street Journal — Social media may seem, at times, to be a flurry of meaningless updates and marketing schemes, but researchers are figuring out how the interaction it spurs can stimulate brain activity.

“We’ve evolved to interact with the world,” said Patricia Kuhl, a University of Washington professor and co-author of a recent study on social learning. “We did not evolve to lie in front of a flat screen and just watch it,” even if what it’s spewing at us is informative or entertaining. One reason for this is that the social part of the brain affects which computational skills a person picks up.

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Do You Still Think Twitter Is Stupid? Well think again

Social Editors — Fri, 31 Jul 2009 12:58:15 +0000

New York Times — Or is it possible that you don’t fully understand the potential of social media? If so, you might try reading this article about how some businesses are using Twitter and what businesses should be doing to manage their online reputation…

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Top 10 YouTube Internet Marketing Myths

the Editors — Mon, 20 Apr 2009 19:56:17 +0000

Recently, an article appeared where an “expert” listed the top 10 reasons that you shouldn’t use YouTube for online marketing. It was shocking that these reasons seemed in most cases simply wrong, or at best, misguided! However, after doing some research, it seems that other people believe these points, so we’ve set out to bust the top 10 myths about YouTube.

Myth 1 – YouTube Logo Says You Don’t Know What You’re Doing
Most people who visit your site are more likely to feel comfortable by way of brand association when they see the YouTube logo. If you’re marketing to a highly technical niche, you’re also giving a sub-conscious message that “this is easy – you only need to use YouTube”.

Myth 2 – YouTube Player Can’t Be Customized
Yes it can! There are a number of size and color options for the player by default, and anyone with even basic HTML skills can modify the supplied HTML to use whatever color scheme fits with the target website.

Myth 3 – YouTube Player Can’t Be Auto-started
Yes it can. Just add “&autoplay=1” to the end of the URL in the supplied HTML!

Myth 4 – YouTube Videos Can’t be Used in Membership Sites
You can see where this is coming from, however they can still be used in this way if you add value with transcripts, etc.

Myth 5 – No Link Tracking
YouTube Insight provides detailed visitor tracking.

Myth 6 – Related Videos Take Traffic From Your Site
That’s true, but only if you choose to display related videos in your embedded player!

Myth 7 – Google Ads are Promoted on YouTube Videos
Again, this is true – but only if you add Google ads to your video…!

Myth 8 – YouTube Can Change The Rules
Again, true, but not the full story. Whilst in theory, YouTube could change all the rules tomorrow, it’s highly unlikely that they would as they would risk their whole business collapsing under them!

Myth 9 – YouTube Might Advertise Inappropriate Products
Since the advertising only happens on YouTube’s site, this doesn’t affect embedded content.

Myth 10 – You Have No Control over Your Content
That depends how you define control! You create it, you edit it and you add it to your website using your choice of player colors and size. How much more control do you need?

We hope that these myths have been cleared up and that YouTube carries on being used to great effect in your Internet marketing. At the end of the day, it’s a fantastic service and it’s free! What more can you ask for?

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