Twitter: Inane Chatter or Powerful Conversation Channel?
Twitter: Inane Chatter or Powerful Conversation Channel? Our Ford Story in 140 Characters by Anne Deeter Gallaher The power of social conversation and social networks in creating fresh marketing approaches is illustrated by a Deeter Gallaher Group case study that follows a car dealership’s foray into the stream of social media. With the support
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We Care: 5 Easy Steps to Make Listening a Form of Activity
We Care: 5 Easy Steps to Make Listening a Form of Activity By Anne Deeter Gallaher Are you tired of reading and hearing about Twitter? You’re bombarded by social media seminars. And now your clients have started asking whether their businesses should have a LinkedIn account, a Facebook fan page,
Twitter to Raise $100 Million From Insight, T. Rowe Price, Other Investors
The Wall Street Journal, By Michael Corkery and Jessica E. Vascellaro report: Twitter, the messaging web site that has become an Internet sensation, is nearing a deal to close as much as $100 million of new funding from as many as seven investors, according to people familiar with the deal. The investor
How To Make Money with ‘Social Networking’ Sites Today!
By Amy Fontinelle, Forbes — Entrepreneurial types can’t help but envision dollar signs when they think of the immense popularity of social networking sites like Facebook and Twitter. Here are a few ways (sites) you can leverage their success into your own. Cheap
8 Twitter ‘Habits’ That May Get You Unfollowed…
SocialMediaToday — Best practices on Twitter are still developing, and everyone seems to have their own preferences and attitudes about right and wrong on the microblogging service. Standards vary widely depending upon whether one is using Twitter just to keep in touch with friends or is tweeting
Online social networks leak personal information to tracking sites…
WORCESTER, Mass. — The leakage puts social network users at risk of having their identity linked with their browsing behavior; the study is the first to describe a mechanism that tracking sites could use to directly link browsing habits to specific individuals More than a half billion people use
Corporate Twitter Toolbox: Twitter Tools for the Enterprise
Mashable – Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations tweet, collaborate, and generally manage their Twitter work flows. From tweeting and responding
Facebook Buys FriendFeed For Undisclosed Dollar Amount!
Boston (DbTechNo) – The largest social media web site on the internet, Facebook has just purchased FriendFeed. FriendFeed will fit perfectly into Facebook’s plan as the site is a place for people to keep track of all their friends, no matter what social media web site they are using. For now,
I Luv “Skittles Candy” – But a Skittles Social Marketing Case Study WOW!
Examiner — Social media marketing is prevalent in the media and consumer products industries. I find it valuable to research organizations that have embraced Web 2.0 concepts to figure out why and how their organization saw fit to experiment with this form of social marketing. As I have explained
VIDEO: Twitter rules the roost of business social media, but….
Central Valley Business Times — Normally, when a new business tool takes off and is being proclaimed as the next big thing all over the media, you’d expect there to be a ton of evidence to show what a transformative effect it had on the companies that use it, right? Not necessarily, or not
