If you intend to connect to people who will purchase your products or services or enhance your business in some other way, indiscriminately following anyone who follows you isn’t going to cut the mustard.

As with any other marketing strategy, you need to develop a targeted group of followers on Twitter if you expect to earn any money from them. No one’s business product or service appeals to everyone and if you try to market yours to the whole of the Twitterverse, you’re wasting your time and your effort.

So how do you decide who to follow and who not to follow? There are a few tricks you can use to choose your followers in a more selective manner in order to market your business most effectively.

• Look at a potential follower’s Twitter stream. Go to their home page and read their Twitter stream for a page or two. What do you see? Are they constantly promoting themselves? You may want to take a pass. Do they provide useful links to other people’s websites? They could be entertaining as well as helpful to your business. Do they talk about things pertaining to your expertise? Common interests are a definite plus when choosing a follower, so you may want to give those with similar interests a chance.

• Look at who is following them. Every profile page has a list of the person’s followers. You can click the link on the upper right hand side of the page that says followers or you can move through the grid of photos further down the page. Look for followers you have in common. This can be a good indicator of mutual interests. Look for high profile people in your field of interest. Many of the biggest names on Twitter only follow people who are relevant to their business. This doesn’t mean to imply it is a good decision, but it could lead to some influential or at least interesting people to follow.

• Follow the public Twit stream and look for people who are interesting, funny or helpful. Click on their username to get to their profile page and look around a bit to see if they sound interesting to you.

• Use Twitter search. At the bottom of the page is a clickable link to Twitter search. Once there, you can enter in a key word or phrase and click search. You will find all the recent replies using the term. If you use a relevant key word, this can be an excellent way of finding followers interested in your business.

• Try an off-site service like Twitter Grader. Twitter Grader will rank the reach and authority of your Twitter username based on how many people you follow, how many follow you and how many updates you have made.

While this is interesting information, the truly useful feature is the list of suggested followers Twitter Grader will provide to you. Based on common interests and common followers, you will find suggestions of people in your area of expertise.

Now, here’s the trick: it may not be the most useful to you to simply follow other people in your industry; although you can network that way quite productively.

However, you may just want to go to those suggested profiles and see who THEY are following and who is following them.

While none of these methods of finding followers on Twitter is fool proof or offers any guarantee your business will increase, they are all great ways to find some interesting new people to meet and potentially do business with in the future.

Enjoy your Day and please leave a comment.

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Twitter, Facebook, LiveJournal, Google Blogger and other Web sites were hobbled Thursday — Twitter was completely down for many users — and it all appears to have been because of a coordinated online attack on one political blogger in the Republic of Georgia.

Twitter users are unable to send messages on the social networking site.

The man called himself “Cyxymu.” ABC News tracked him down in Tblisi, Georgia, and spoke to him by phone.

He said he is a 34-year-old economics professor named Georgy (he wouldn’t give his last name), a married father of two. He said he is a refugee from Abkhazia, a region of Georgia that declared its independence in 1991 after the breakup of the Soviet Union, but is recognized by only a few of the world’s governments.

Georgy said he started a blog on the LiveJournal site to unite fellow refugees who would like Abkhazia to recognize Georgia’s authority over it. Last summer, Georgia and Russia went to war with each other, and Georgy started criticizing Russia — which recognized his homeland’s independence — online.

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But with the advent of social media (facebook, twitter, blogs, etc.), more entrepreneurs are looking at how to coordinate their ordinary marketing with this new online environment.

Social media etiquette is evolving to show that these online participants are looking for a more of a personal connection; even with businesses they encounter there.

As business owners experiment on these platforms they are learning that branding moves beyond just logo consistency, into that of requiring more personal promotion. It becomes important for potential customers to see YOU as the brand.

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Twitter has been unavailable for at least an hour; the microblogging service’s status blog helpfully reports that the company has no idea what’s going on.

Facebook, meanwhile has been spitting out error messages and intermittently cutting off people’s inboxes, our staff has noticed.

PC World, which has also noticed Facebook problems, thinks this morning’s internet mess might have something to do with Gawker Media’s servers being attacked earlier this week. It wouldn’t be the first time we’ve been accused of functioning as a gateway drug to depravity and unproductiveness.

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The tweets contained a link to the TwitViewer.net website, where visitors where then prompted to enter their Twitter login details.
“If you gave your login and password info to TwitViewer, we strongly suggest you change your password now,” advised Twitter.

It’s the latest in a series of attempts by cybercriminals to take advantage of Twitter’s growing popularity. Hackers and spammers are using popular Twitter tools, such as web address shorteners, to redirect unsuspecting users to websites that contain malicious software, says McAfee, the computer security experts.

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Last year one could see a phenomenal rise in it popularity of Twitter with its fans. Everybody loved it from the news papers to its millions of members but in case you are new to this latest internet buzz and wondering what twitter is all about and what it can do for you in terms of making money online read on.

According to the makers of Twitter it is a service which allows friends, relatives and coworkers to communicate through short messages which are not more than 140 characters in length. Twitter is a micro blogging service in other words a normal blog has longer posts. But on twitter it is not unusual to see people answering mundane questions about their life such as “what did you have for breakfast”.

These micro-blogs are called tweets and everybody from Hollywood stars to singers and everybody else are jumping on to the bandwagon. It is almost as if people are addicted to it. Now many people are astounded by the simplicity of the system and can’t seem to understand why anyone would spend their time reading about what somebody had for breakfast, well but people do. And there in lays your scope for making money through this medium.

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