It’ll Get Your Juices Flowing

“This Study Suggests That The Social Media Revolution, Is Right Here, Right NOW!”

The results of a study into the adoption of social media have been released by Massachusetts University.

by Helen Leggatt

The results prove that social media is coming to the business world at a faster rate than many anticipated. It was undertaken “to see if there was a difference in the knowledge and usage of social media in companies selected by growth rate rather than revenue.”

Respondents were from Inc. Magazine’s Inc. 500, a list of the U.S’s fastest-growing private companies. The report surveyed marketer’s familiarity with six prominent social media (message boards, blogging, podcasting, online video, social networking, wikis), and the importance they placed on its inclusion in their marketing strategy, along with which they were currently using.

Of the 121 Inc. 500 respondents, 66 percent felt that social media was “somewhat important” or “very important”.

Social networking was one of the most recognized of the six choices of social media at 42 percent, followed by message boards with 38 percent. Despite that, message boards were being used the most, 33 percent, and not social networking which was being used by just 27 percent. The difference in usage may correspond to a relative lack of knowledge of implementation of social media, whereas message boards are now becoming the norm… (Cont Below)

… In the past few years, many social media sites have become huge hits with users. Flickr is a premier photo sharing site and del.icio.us has become a major hub for sharing website recommendations. Both Google and Yahoo have purchased social networking sites and many more companies, such as Disney.com and Time Magazine, have revamped their websites to include social networking capabilities.

“The hype is real,” states the executive summary. “The social media revolution is coming to the business world.”

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White House Press Secretary Robert Gibbs made the admission today (see C-SPAN video below), while acknowledging that he does not Twitter because the world knows enough already about what he’s doing.

And the presidential spokesman says he doesn’t really know why the chief executive’s offices have blocked access to the popular social networking site. Maybe to avoid taxpayer-funded tweets that cost 140 characters.

In fact, the president himself allegedly Twitters in two places, @WhiteHouse and less frequently, @barackobama

But now we know the staff will have to rely on their own non-work devices to keep up with the boss’ tweets.

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Myth 1 – YouTube Logo Says You Don’t Know What You’re Doing
Most people who visit your site are more likely to feel comfortable by way of brand association when they see the YouTube logo. If you’re marketing to a highly technical niche, you’re also giving a sub-conscious message that “this is easy – you only need to use YouTube”.

Myth 2 – YouTube Player Can’t Be Customized
Yes it can! There are a number of size and color options for the player by default, and anyone with even basic HTML skills can modify the supplied HTML to use whatever color scheme fits with the target website.

Myth 3 – YouTube Player Can’t Be Auto-started
Yes it can. Just add “&autoplay=1” to the end of the URL in the supplied HTML!

Myth 4 – YouTube Videos Can’t be Used in Membership Sites
You can see where this is coming from, however they can still be used in this way if you add value with transcripts, etc.

Myth 5 – No Link Tracking
YouTube Insight provides detailed visitor tracking.

Myth 6 – Related Videos Take Traffic From Your Site
That’s true, but only if you choose to display related videos in your embedded player!

Myth 7 – Google Ads are Promoted on YouTube Videos
Again, this is true – but only if you add Google ads to your video…!

Myth 8 – YouTube Can Change The Rules
Again, true, but not the full story. Whilst in theory, YouTube could change all the rules tomorrow, it’s highly unlikely that they would as they would risk their whole business collapsing under them!

Myth 9 – YouTube Might Advertise Inappropriate Products
Since the advertising only happens on YouTube’s site, this doesn’t affect embedded content.

Myth 10 – You Have No Control over Your Content
That depends how you define control! You create it, you edit it and you add it to your website using your choice of player colors and size. How much more control do you need?

We hope that these myths have been cleared up and that YouTube carries on being used to great effect in your Internet marketing. At the end of the day, it’s a fantastic service and it’s free! What more can you ask for?

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YouTube, owned by search giant Google Inc, has been unavailable for users in China, which filters the Internet for content critical of the Communist Party, since late on Monday.

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