Tweeting By Numbers: 7 Ways to Become a Twitter Analyst!
Mashable, By Jennifer Van Grove — There are plenty of Twitter tools out there designed to help you understand Twitter (Twitter) metrics. These tools come in handy for measuring change in tweet fluctuations, charting follower count numbers, finding out hashtag frequency, and quantifying Twitter activity.
Most of us, however, will find ourselves wanting to know more about the tweets themselves, and to really understand the context and content of a tweet. It’s easy to take a look at a single tweet and dissect its content, but how do you go about doing so on a grand scale?
When it comes to individual Twitterers, the same logic holds true. It’s easy to take a look at someone’s Twitter bio and most recent tweet, and make an assumption about what kind of Twitterer they are, but how can you go about understanding the totality of that Twitterer’s behaviors?
Thankfully, though these apps are a little more sparse than their quantitative counterparts, qualitative and behavioral analysis tools do exist for tweet content and Twitterer activity. We’ll show you how to use these tools to do more than look at Twitter statistics, but actually dive into and dissect Twitter content.
Twitter Behavioral Analysis
Say you’re in a position where you want to tap influential Twitterers for your social media campaign, or you’re simply interested in getting a better picture of a Twitterer’s real profile based on their status update activity. You’ve got a few interesting and insightful options.
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